Sport
Football: Götze and Schürrle invest in German medical cannabis start-up
German football players and world champions Mario Götze and André Schürrle are the latest investors in the Sanity Group, a German start-up that aims to “unlock the health benefits of cannabinoids”, revealed the German newspaper Bild.
André Schürrle and Mario Götze have a long-standing partnership. They defended Borussia Dortmund together for four years and made history at the 2014 World Cup, in the final against Argentina. Schürrle provided the assist for Götze's goal, which made Germany world champions for the fourth time.
Six years after the title of world football champions, the meeting between André Schürrle (30) and Mario Götze (28, PSV Eindhoven player) takes place off the pitch, in a somewhat unlikely deal. The two are now following the partnership outside the competition and on the pitch. THEworld champions will invest in start-up cannabis german with more funding in Germany, said a spokesperson for the Sanity Group, who confirmed the collaboration with Mario Götze and ongoing talks with André Schürrle. THE start-up want to make your CBD brand “Wow” in Europe's largest wellness brand.
Celebrities invest in the medical cannabis market
According to BILD, moderator Klaas Heufer-Umlauf (37), former player Dennis Aogo (33), model Stefanie Giesinger (24) and musician Will.I.am (45, Black Eyed Peas) are also expected to participate in the next round of funding for the start-up, which is expected to total several million euros.
According to industry circles, Sanity Group head Finn Age Hänsel contacted Götze and Schürrle personally. Hansel created the CBD company on the market at record speed in recent years.
In the BILD interview in 2019, Hänsel told how he campaigned for the legalization of cannabis as a member of the Junge Union in Flensburg. According to the company, the German start-up raised a total of 22 million euros from well-known investors such as HV Holtzbrinck Ventures or Scooter Braun, Justin Bieber's manager, for growth.
The company manufactures medical cannabis-based wellness and pharmaceutical products in Germany. According to the company, since 2018 it has raised around 22 million euros and has other famous investors such as Mike Tyson, player Dennis Aogo, currently at VfB Stuttgart, and rapper Snoop Dogg.
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[Disclaimer: Please note that this text was originally written in Portuguese and is translated into English and other languages using an automatic translator. Some words may differ from the original and typos or errors may occur in other languages.]____________________________________________________________________________________________________
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With a degree in Journalism from the University of Coimbra, Laura Ramos has a postgraduate degree in Photography and has been a Journalist since 1998. Winner of the Business of Cannabis Awards in the category "Journalist of the Year 2024", Laura was a correspondent for Jornal de Notícias in Rome, Italy, and Press Officer in the Office of the Minister of Education of the 21st Portuguese Government. She has an international certification in Permaculture (PDC) and created the street-art photography archive “Say What? Lisbon” @saywhatlisbon. Co-founder and Editor of CannaReporter® and coordinator of PTMC - Portugal Medical Cannabis, Laura directed the documentary “Pacientes” and was part of the steering group of the first Postgraduate Course in GxP's for Medicinal Cannabis in Portugal, in partnership with the Military Laboratory and the Faculty of Pharmacy of the University of Lisbon.
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