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Football: Götze and Schürrle invest in German medical cannabis start-up



Photo: Alexander Vilf / Sputnik / Sputnik via AFP

German football players and world champions Mario Götze and André Schürrle are the latest investors in the Sanity Group, a German start-up that aims to “unlock the health benefits of cannabinoids”, revealed the German newspaper Bild.

André Schürrle and Mario Götze have a long-standing partnership. They defended Borussia Dortmund together for four years and made history at the 2014 World Cup, in the final against Argentina. Schürrle provided the assist for Götze's goal, which made Germany world champions for the fourth time.

Six years after the title of world football champions, the meeting between André Schürrle (30) and Mario Götze (28, PSV Eindhoven player) takes place off the pitch, in a somewhat unlikely deal. The two are now following the partnership outside the competition and on the pitch. THEworld champions will invest in start-up cannabis german with more funding in Germany, said a spokesperson for the Sanity Group, who confirmed the collaboration with Mario Götze and ongoing talks with André Schürrle. THE start-up want to make your CBD brand “Wow” in Europe's largest wellness brand.

Celebrities invest in the medical cannabis market

According to BILD, moderator Klaas Heufer-Umlauf (37), former player Dennis Aogo (33), model Stefanie Giesinger (24) and musician (45, Black Eyed Peas) are also expected to participate in the next round of funding for the start-up, which is expected to total several million euros.

According to industry circles, Sanity Group head Finn Age Hänsel contacted Götze and Schürrle personally. Hansel created the CBD company on the market at record speed in recent years.

In the BILD interview in 2019, Hänsel told how he campaigned for the legalization of cannabis as a member of the Junge Union in Flensburg. According to the company, the German start-up raised a total of 22 million euros from well-known investors such as HV Holtzbrinck Ventures or Scooter Braun, Justin Bieber's manager, for growth.

The company manufactures medical cannabis-based wellness and pharmaceutical products in Germany. According to the company, since 2018 it has raised around 22 million euros and has other famous investors such as Mike Tyson, player Dennis Aogo, currently at VfB Stuttgart, and rapper Snoop Dogg.


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