Connect with us
Advertising
Advertising

Sport

Viola Found 'The Answer' for the Cannabis Industry

Published

em

Photo: DR I Instagram by Allen Iverson

The American cannabis company Viola Brands announced this Wednesday a deal for the next few years with former basketball star Allen Iverson, better known as 'The Answer'. The NBA legend has joined the North American company with new 'strains' and exclusive 'merchandising'. 

With this partnership, the American cannabis company aims to take advantage of the recognition of one of the greatest icons of the 6st century hip-hop culture in valuing its brand in the cannabis industry, with exclusive products. Iverson joined Al Harrington, Viola's CEO, on the company's 4-square-foot manufacturing farm in Detroit. He was introduced to the space with a detailed tour, where he observed the cultivation process used by Viola, called a “large-scale operation”, with a “true dedication to the plant”, along with Viola's commitment to increasing minority ownership and participation. in the cannabis industry, currently at XNUMX%.

It should be noted that Viola, a company co-founded by the former professional basketball player Al Harrington in 2011, is the only company in the field that is totally 'black-owned', that is, exclusively founded and managed by African-Americans, which explains this partnership between the two parties, were not Allen Iverson one of the greatest icons of African-American culture.

“Several people approached me with business opportunities, but this one with Al Harrington was different,” said Iverson. “By observing their dedication to the business and after learning more about the benefits of the plant, I felt very good. I am excited to be part of this project. Together we are about to change the 'game'.”

This partnership intends to present essentially a variety of products directly related to cannabis, but does not exclude others. One of the plant-related products that this partnership will put on the market will be 'The Iverson Collection', a series of seed varieties that will be launched in the markets where Viola operates.

The first variety will be released in October, exclusively at the 'Elevate and Jade Room' in California. “Just as Allen impacted our culture, we will continue to impact the cannabis industry,” revealed Al Harrington, adding that “we will continue to push boundaries. It's a great honor to have Allen Iverson on board with us. We want to continue to inspire and encourage people of 'color' to actively participate in the cannabis space”.

In addition to this partnership with Viola, 'The Answer' also features Al Harrington's partnership on his CBD wellness brand, with ads under the 'umbrella' of Harrington Wellness.

*******************************************************************************
Support Cannareporter and independent journalism! If you consider it important to have access to specialized information on cannabis or hemp in Portugal and in the rest of the world, consider becoming one of our patrons. You can contribute from just €3 / month or invest in advertising on our website, giving your brand visibility in more than 30 countries. See the counterparts at www.patreon.com/cannareporter or ask for more information via the email advertorial@cannareporter.eu. Thank you!

Click here to comment
Subscribe
Notify of
0 Comments
Inline feedback
View all comments
Advertising
Advertising

See the Documentary "Patients"

Documentary Patients Laura Ramos help us grow

Mais recentes

International18 hours ago

High Tide and Sanity Group join forces for legalization in Germany

High Tide Inc., a Canadian company specializing in the distribution of accessories for smokers and products related to smoking...

International22 hours ago

Switzerland starts legal cannabis sales with transparency-focused tracking software

After 6 months of delay, Switzerland is ready to make history with the legal sale of cannabis in the country,...

International23 hours ago

Argentina creates Regulatory Agency for the Hemp Industry and Medicinal Cannabis

Argentina has taken a bold step towards becoming a major player in the global cannabis market by...

International2 days ago

How will cannabis associations work in Malta?

The Authority for the Responsible Use of Cannabis (ARUC), the Maltese body with responsibility for regulating the legal and recreational industry...

corporations2 days ago

Organigram notified by Nasdaq for failing minimum trading amount

Organigram Holdings Inc. was notified by Nasdaq that it will have until next July to reach the...

Hemp3 days ago

USA: FDA refuses to regulate CBD due to safety concerns

The Food and Drug Administration (FDA) rejected starting the process of regulating CBD in food products, as it did not consider...

International3 days ago

Hong Kong: CBD ban takes effect on February 1, with millionaire fines and life sentences

Hong Kong will officially classify Cannabidiol (CBD) as a “dangerous drug” starting this Wednesday, February 1st, and...

International6 days ago

Japan takes steps to legalize medical cannabis

The government of Japan is considering a revision of its Cannabis Control Law, which would allow the use...

press releases7 days ago

US: Curaleaf shuts down operations in California, Colorado and Oregon

Curaleaf Holdings today announced in a press release the proactive closure of most of its operations in California, Colorado...

corporations7 days ago

Bedrocan expands medical cannabis production to Denmark

Dutch medical cannabis producer Bedrocan is opening a new facility in Denmark to meet demand...