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Google eases (some) restrictions on hemp and cannabis advertising

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For now, it will be an experience that will boil down to California, Colorado and Puerto Rico, and that will consist of an easing of restrictions on the promotion of products containing CBD with low levels of THC. According to Forbes, Google Ads announced the update of its policies.

This is a first and small step by the technological giant Google towards making its advertising service, Google Ads, available to companies in the cannabis sector. The pilot project, still restricted, will remove some cannabis-based products from the list of products prohibited by the conditions of use of the platform.

The companies have to comply with some rules, both geographic, given that the project will only take place in California, Colorado and Puerto Rico, and in terms of the required specifications. According to the news from Forbes, Google Ads itself announced in its own blog that “on January 20, 2023, Google Ads’ policies on dangerous products and services and health and medicines will be updated to allow the promotion of pharmaceutical products approved by Forbes. FDA containing cannabidiol (CBD) and topical hemp-derived CBD products with a THC content of 0,3% or less in the states of California, Colorado and Puerto Rico.”

 

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[Disclaimer: Please note that this text was originally written in Portuguese and is translated into English and other languages ​​using an automatic translator. Some words may differ from the original and typos or errors may occur in other languages.]

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I am one of the directors of CannaReporter, which I founded together with Laura Ramos. I am from the unique Island of Madeira, where I currently reside. While I was in Lisbon at FCUL studying Physical Engineering, I became involved in the national hemp and cannabis scene and participated in several associations, some of which I am still a member of. I follow the global industry and especially legislative advances regarding the different uses of cannabis.

I can be contacted by email at joao.costa@cannareporter.eu

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