Mike Tyson opens coffeeshop in Amsterdam and enters the European cannabis market

A TYSON 2.0, a cannabis brand founded by the legendary boxer Mike Tyson, opened a coffeeshop in Amsterdam, Holland, on the 24th of March. The opening marks the company's first entry into the European market, offering a range of products including accessories and innovative items under the Tyson brand name.

Interior Coffeeshop Tyson 2.0

The Amsterdam coffeeshop, with around 111 square meters in the city ​​center, features the brand's iconic red and black color scheme, brick walls, and light oak furniture. The lounge area allows customers to enjoy the available TYSON 2.0 branded products.

Mike Tyson, Co-Founder and Brand Director of TYSON 2.0, expressed his enthusiasm at the opening of the coffeeshop in Amsterdam, calling it a “dream come true” to offer his fans a complete experience where they can enjoy TYSON 2.0 products.

Adam Wilks, the CEO of TYSON 2.0, stated that the opening of the Amsterdam coffeeshop marks a significant achievement for the company as it expands its international reach beyond North America and into the European market. Amsterdam, with over 18 million visitors annually, has become one of the world's top tourist destinations, making it an ideal location for the first TYSON 2.0 coffeeshop in Europe.

Mike Bites gummies, Tyson 2.0

Tyson's popularity as a cannabis entrepreneur and advocate is such that Malawi, an African state, approached him in 2021 with a view to making him their official cannabis ambassador. The former world heavyweight champion was asked to take on the role of ambassador for Malawi's Cannabis Branch to attract foreign investment.

TYSON 2.0 has recently gained viral attention with one of its products called Mike Bites, edible cannabis gummies shaped like an ear, in reference to the infamous incident in which Tyson bit the right ear of former professional boxer Evander Holyfield.

The opening of the coffeeshop in Amsterdam coincides with the city's reconsideration of regulations regarding access to coffeeshops. Although cannabis is not legal in the Netherlands, the country has a tolerance policy towards cannabis and other 'soft drugs', resulting in an attractive range of leisure activities for many tourists who visit the country.

Exterior Coffeeshop Tyson 2.0

However, the City Council announced that smoking cannabis in outdoor public areas in the Red Light District will be banned from mid-May, and consumption will only be allowed inside coffeeshops. The smoking ban may also be extended in the future to outside areas of coffeeshops, as part of the council's initiative to improve the quality of life of local residents who have expressed dissatisfaction with the high volume of tourists in popular areas such as De Wallen, the largest district of the city's Red Light District.

The launch of Coffee shop TYSON 2.0 in Amsterdam is timely, with the European country announcing its plan to launch a pilot program that will test the legal sale of cannabis by the end of this year. As the cannabis industry continues to grow, TYSON 2.0's expansion into Europe marks a significant milestone in its journey to become a global brand.

____________________________________________________________________________________________________

____________________________________________________________________________________________________

What do you do with €3 a month? Become one of our Patrons! If you believe that independent cannabis journalism is necessary, subscribe to one of the levels of our Patreon account and you will have access to unique gifts and exclusive content. If there are many of us, we can make a difference with little!

João Xabregas

More postsBio

With a professional background in CAD technical drawing (2D and 3D), João Xabregas is an activist and advocate for all uses and applications of cannabis. He discovered and entered the world of cannabis during his youth, where he developed a special interest in the cultivation of the plant, which led him on a journey of self-learning through the world of cannabis that continues to this day. His adventures linked to cannabis cultivation began with the same goal as many others: to be able to guarantee the quality and eliminate any possible risks to his health of what he consumed, as well as to avoid any type of dependence on the illicit market. However, he quickly began to view the world of cannabis and everything related to it with a very different perspective. He admits the enormous passion he has for the most persecuted plant in the world and about which he is always willing to write and have a good conversation.

• João Xabregas

  https://cannareporter.eu/author/joaoxabregas/

  Cannabizetol: New cannabinoid may have antioxidant and anti-inflammatory benefits for the skin
• João Xabregas

  https://cannareporter.eu/author/joaoxabregas/

  Study reveals that inability to drive after using cannabis can last more than five hours
• João Xabregas

  https://cannareporter.eu/author/joaoxabregas/

  Systematic review and meta-analysis demonstrate the potential of CBD in reducing seizure frequency in Epilepsy
• João Xabregas

  https://cannareporter.eu/author/joaoxabregas/

  Portugal: New cannabis seizure in Grândola exposes yet another illegal trafficking operation disguised as a medicinal facility