International

Mike Tyson opens coffeeshop in Amsterdam and enters the European cannabis market

Published

2 years ago

8 April, 2023

João Xabregas

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A TYSON 2.0, a cannabis brand founded by the legendary boxer Mike Tyson, opened a coffeeshop in Amsterdam, Holland, on the 24th of March. The opening marks the company's first entry into the European market, offering a range of products including accessories and innovative items under the Tyson brand name.

Interior Coffeeshop Tyson 2.0

The Amsterdam coffeeshop, with around 111 square meters in the city center, features the brand's iconic red and black color scheme, brick walls, and light oak furniture. The lounge area allows customers to enjoy the available TYSON 2.0 branded products.

Mike Tyson, Co-Founder and Brand Director of TYSON 2.0, expressed his enthusiasm at the opening of the coffeeshop in Amsterdam, calling it a “dream come true” to offer his fans a complete experience where they can enjoy TYSON 2.0 products.

Adam Wilks, the CEO of TYSON 2.0, stated that the opening of the Amsterdam coffeeshop marks a significant achievement for the company as it expands its international reach beyond North America and into the European market. Amsterdam, with over 18 million visitors annually, has become one of the world's top tourist destinations, making it an ideal location for the first TYSON 2.0 coffeeshop in Europe.

Mike Bites gummies, Tyson 2.0

Tyson's popularity as a cannabis entrepreneur and advocate is such that Malawi, an African state, approached him in 2021 with a view to making him their official cannabis ambassador. The former world heavyweight champion was asked to take on the role of ambassador for Malawi's Cannabis Branch to attract foreign investment.

TYSON 2.0 has recently gained viral attention with one of its products called Mike Bites, edible cannabis gummies shaped like an ear, in reference to the infamous incident in which Tyson bit the right ear of former professional boxer Evander Holyfield.

The opening of the coffeeshop in Amsterdam coincides with the city's reconsideration of regulations regarding access to coffeeshops. Although cannabis is not legal in the Netherlands, the country has a tolerance policy towards cannabis and other 'soft drugs', resulting in an attractive range of leisure activities for many tourists who visit the country.

Exterior Coffeeshop Tyson 2.0

However, the City Council announced that smoking cannabis in outdoor public areas in the Red Light District will be banned from mid-May, and consumption will only be allowed inside coffeeshops. The smoking ban may also be extended in the future to outside areas of coffeeshops, as part of the council's initiative to improve the quality of life of local residents who have expressed dissatisfaction with the high volume of tourists in popular areas such as De Wallen, the largest district of the city's Red Light District.

The launch of Coffee shop TYSON 2.0 in Amsterdam is timely, with the European country announcing its plan to launch a pilot program that will test the legal sale of cannabis by the end of this year. As the cannabis industry continues to grow, TYSON 2.0's expansion into Europe marks a significant milestone in its journey to become a global brand.

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[Disclaimer: Please note that this text was originally written in Portuguese and is translated into English and other languages using an automatic translator. Some words may differ from the original and typos or errors may occur in other languages.]

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João Xabregas

With a professional background in CAD technical drawing (2D and 3D), João Xabregas is an activist and advocate for all uses and applications of cannabis. He discovered and entered the world of cannabis during his youth, where he developed a special interest in the cultivation of the plant, which led him on a journey of self-learning through the world of cannabis that continues to this day. His adventures linked to cannabis cultivation began with the same goal as many others: to be able to guarantee the quality and eliminate any possible risks to his health of what he consumed, as well as to avoid any type of dependence on the illicit market. However, he quickly began to view the world of cannabis and everything related to it with a very different perspective. He admits the enormous passion he has for the most persecuted plant in the world and about which he is always willing to write and have a good conversation.