corporations
USA: Royal Queen Seeds celebrated 4:20 with unprecedented advertising in Times Square
Royal Queen Seeds, one of Europe's largest seed banks, celebrated its expansion into the US with an unprecedented announcement in Times Square, made on the symbolic 20th of April (4/20). The initiative marked the beginning of Royal Queen Seeds' seed trading operations in the US.
Advertising countdown to 16:20. Photo: DR | Stephen Ascher
Royal Queen Seeds (RQS) has secured a prime spot in New York's world-famous Times Square to celebrate Cannabis Culture Day, April 20th. The message commemorated the city's first 20/04 as a legal market, a historic date in the culture and recreational use of cannabis. The ad was also part of Royal Queen Seeds' international expansion campaign, which flew across the Atlantic to the United States.
The company, based in Barcelona, aims to revolutionize the world of cannabis cultivation and become a leading company in the US market.
The announcement included a countdown to 16:20 pm at an event designed to greet all New Yorkers on 20/04. “Royal Queen Seeds has always been at the forefront of innovation and creativity and this Times Square ad is just another example of our commitment to making unique and exciting projects,” said Shai Ramsahai, Director of Operations for Royal Queen Seeds. He added that "4/20 is a vital date for cannabis culture and was the perfect occasion to celebrate our arrival in the United States and our dedication to innovation in the cannabis industry."
The company also developed, in partnership with the Portuguese company 8000Kicks, sneakers made of hemp and decorated with hemp flowers.
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[Disclaimer: Please note that this text was originally written in Portuguese and is translated into English and other languages using an automatic translator. Some words may differ from the original and typos or errors may occur in other languages.]____________________________________________________________________________________________________
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I am one of the directors of CannaReporter, which I founded together with Laura Ramos. I am from the unique Island of Madeira, where I currently reside. While I was in Lisbon at FCUL studying Physical Engineering, I became involved in the national hemp and cannabis scene and participated in several associations, some of which I am still a member of. I follow the global industry and especially legislative advances regarding the different uses of cannabis.
I can be contacted by email at joao.costa@cannareporter.eu
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