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USA: Founder of Ben & Jerry's creates non-profit cannabis company to help social causes

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Ben Cohen, co-founder of the famous ice cream brand Ben & Jerry's, has launched a new company that aims to sell cannabis derivatives to dedicate its profits to social causes. It's called Ben's Best Blnz or simply “B3”.

The latest company of Ben Cohen, co-founder of Ben & Jerry's, a famous brand of ice cream aims to "sell quality cannabis and use the power of business to right the wrongs of the War on Drugs".

Through agreements with other companies, the co-founder of the ice cream brand opted for a non-profit business strategy, based on royalties to B3 for the use of its formula, packaging and trademarks. The profits of royalties, after expenses, they will be directed towards their social mission: getting people out of prison for non-violent cannabis-related crimes, clearing their criminal records, advocating for cannabis to be removed from the list of prohibited substances, which includes drugs like heroin, investing also in minority-owned cannabis businesses.

 

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[Disclaimer: Please note that this text was originally written in Portuguese and is translated into English and other languages ​​using an automatic translator. Some words may differ from the original and typos or errors may occur in other languages.]

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Editor-in-Chief

I am one of the directors of CannaReporter, which I founded together with Laura Ramos. I am from the unique Island of Madeira, where I currently reside. While I was in Lisbon at FCUL studying Physical Engineering, I became involved in the national hemp and cannabis scene and participated in several associations, some of which I am still a member of. I follow the global industry and especially legislative advances regarding the different uses of cannabis.

I can be contacted by email at joao.costa@cannareporter.eu

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