Cannabis Europe welcomes European and North American leaders to London to capitalize on the European cannabis market

The North American cannabis industry is creating significant movement across the Atlantic as the leaders of this booming market prepare to converge at Cannabis Europe in London, taking place June 25-26, 2024. This The event, one of the oldest and most important in Europe, offers a golden opportunity to strengthen strategic transatlantic relations and harness the potential of Europe's rapidly evolving cannabis sector.

Cannabis Europe is the European conference for change, connecting influential leaders in science, politics and business. The conference plays a key role in promoting a responsible and effective European cannabis industry that supports both access and growth. This year's event will highlight innovation, regulation and investment opportunities in the cannabis industry, serving as a vital platform for collaboration between business leaders, policymakers, investors, patients and advocates.

According to forecasts by Prohibition Partners, the European medical cannabis market is expected to be worth almost €2,2 billion and serve almost 1,5 million patients by 2027. This projection highlights the vast potential that awaits exploration and investment. in Europe, making Cannabis Europe a crucial event for industry stakeholders.

Curaleaf International in the lead
Curaleaf International, the global leader in the cannabis market, will headline the conference and exhibition. Its role as lead partner underlines its unparalleled experience and commitment to advancing the European medical cannabis industry. Juan Martinez, head of Curaleaf International, expressed excitement about the partnership:

“We are excited to partner with Cannabis Europa for this innovative event. As a leading global cannabis company, we are deeply committed to driving positive change and shaping the future of the industry. Cannabis Europe provides an invaluable platform for collaboration, innovation and education, and we look forward to contributing to discussions and insights significant at the conference.”

A stellar lineup of speakers
Cannabis Europe 2024 will feature a diverse lineup of speakers, including prominent figures such as Boris Jordan, Executive Chairman of Curaleaf; tennis legend and CBD brand owner Pat Cash; and Adonis Georgiadis, Minister of Health of Greece. There are more than 80 speakers who will share their insights and experiences, providing valuable perspectives on the future of the sector.

Boris Jordan, from Curaleaf, highlighted the importance of recent regulatory advances in Europe:
“The approval of the Cannabis Law in Germany represents a decisive moment for both patients and future adult consumers. This legislation has set the standard for future cannabis regulatory programs across Europe and serves as a wake-up call to US politicians and our regulatory agencies, who continue to hold back progress. Curaleaf’s significant investment over three years, established cultivation infrastructure in Portugal, patient platform and full portfolio of brands ensure we are ready to capitalize on the huge opportunity in Europe.”

Regulatory challenges and opportunities
The dynamic growth and regulatory evolution of the European cannabis sector presents opportunities and challenges. Adonis Georgiadis, Greek Minister of Health, said: “The European cannabis sector is experiencing dynamic growth and regulatory developments, with increasing acceptance and legalization generating opportunities in the medical, wellness and recreational markets. However, it faces challenges in harmonizing regulations in different countries.”

Join the conversation
By bringing together the leaders of the North American cannabis industry and their European counterparts, Cannabis Europe aims to build strategic relationships and harness the full potential of this expanding market. This transatlantic collaboration is expected to drive innovation, investment and regulatory progress, shaping the future of the global cannabis industry.

Cannabis Europe in London promises to be an influential event, driving dialogue and development of the European cannabis market. For more information and to register for the conference visit the official website.

About Cannabis Europe
Cannabis Europe conferences connect influential leaders in science, politics and business, helping to build a responsible and effective European cannabis industry that promotes innovation, access and growth. Our events are a catalyst for political change and a platform for cannabis-related businesses to connect with mainstream brands.

The inaugural Cannabis Europe conference took place in 2018 at the Barbican in London. A month later, the Home Office recognized the medical benefits of cannabis in the UK and revised its stance on its use as a medicine, beginning a pathway to patient access. Since then, Cannabis Europe has been moving forward to shape the future of cannabis, organizing industry-leading conferences in Paris (2019), London (2019), Toronto (2019), New York (2019), Madrid (2020) and London (2021 , 2022, 2023).

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