Drake invests in cannabis and is the new co-owner of Bullrider

Rapper, songwriter and producer Drake is the new co-owner and strategic advisor to bullrider, a subsidiary of Robes Inc. which markets cannabis products for the recreational market. The Grammy Award-Winning Artist Now Joins Industry Veterans “40”, Maxim Zavet and Lorne Greenberg.

According to Press release Aubrey “Drake” Graham joins OVO Sound co-founder and producer Noah “40” Shebib as an investor, partner and strategic advisor to Bullrider. “40”’s involvement with the brand has been bolstered by the brand’s eponymous strain, Afghani Bullrider, which he sees as a life-changing product because it helped him manage MS-related symptoms.

Buoyed by the tenacity of “40” and knowledge of the recreational cannabis scene, Drake will play a role in advising and assisting with the brand's strategy to bring “an unparalleled cannabis experience” to the North American market. “I have always considered “40” to be the expert when it comes to cannabis, so I am very excited to invest, partner and contribute to setting a new standard for a cannabis experience. premium of cannabis.” said Drake.

“My involvement with Bullrider stems from a desire to help consumers gain access to high grade with the same recreational therapeutic benefits that I have been able to enjoy”, said “40”. “Not just another brand, Bullrider has a deep reverence for quality cannabis and its medicinal properties, which I have always been extremely passionate about. ”

“At the heart of Bullrider is the convergence of street art, hip-hop and premium of exclusive cannabis,” said the company's CEO, Maxim Zavet. “We are honored to create a space for Drake and “40” to continue their iconic partnership in lending their innovation and drive to share our products with the world.”

Bullrider opens an exclusive store this month in Brampton, Ontario, offering various types of products that it defines as having “high quality”.