Hemp

Companies bet on coffee with CBD

Published

3 years ago

March 7, 2021

Antonio João Costa

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Photo: DR | CBD Revives

Consumer interest in products using CBD (Cannabidiol) derived from hemp shows no signs of waning. On the contrary, an increasing number of companies are looking at CBD coffee, for example, as a consumer product for a target specific, with enormous market potential.

About 70% of the US adult population consumes coffee in some form and 14% of regular ground coffee drinkers who express an interest in CBD-infused coffee say they have tried one, data from market analytics giant Nielsen Global shows. Connect.

This means that 86% of people interested in trying CBD-infused ground coffee, single-serving coffee capsules, or iced drinks have not yet done so.

Only 3% of the US adult population, surveyed by Nielsen in September 2020, said they would consider using CBD-infused ground coffee or whole-bean product in the next 12 months, but more than a third of those surveyed regularly use it. Ground CBD or whole bean coffee. “This means there is still significant growth to bring in new customers to the hemp CBD market as a whole,” Nielsen’s Rick Maturo told Hemp Industry Daily.

“Relative to other categories, there are still many coffee drinkers who are interested in CBD-infused coffee without any first-hand experience,” Maturo said. “This means that for brands encroaching on the CBD coffee space, there is a lot of scope to garner potential loyalty to a particular brand.”

In nascent CBD coffee market, first-time exposure is 'make-or-break,' Nielsen says

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[Disclaimer: Please note that this text was originally written in Portuguese and is translated into English and other languages using an automatic translator. Some words may differ from the original and typos or errors may occur in other languages.]

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Antonio João Costa

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I am one of the directors of CannaReporter, which I founded together with Laura Ramos. I am from the unique Island of Madeira, where I currently reside. While I was in Lisbon at FCUL studying Physical Engineering, I became involved in the national hemp and cannabis scene and participated in several associations, some of which I am still a member of. I follow the global industry and especially legislative advances regarding the different uses of cannabis.

I can be contacted by email at joao.costa@cannareporter.eu