Charlotte's Web will provide 10 families with free oils for one year

Stanley Brothers, the company that owns the CBD oil brand 'Charlotte's Web', announced the implementation of a program to support 10 families in need, to whom it will offer the CBD oil they need. The initiative appeared on the 7th of April, to celebrate the company's 10 years of activity and honor the legacy of Charlotte Figi. 

April 7th is officially, in Colorado, “Charlotte Figi Day”, after the proclamation of the governor of that state in 2020, year Charlotte died. The date also marks a decade since Charlotte's Web Inc., a Stanley Brothers company and market leader in CBD products, gained public attention due to the Charlotte's story, the girl who suffered from Dravet Syndrome and who changed the history of medical cannabis, having helped, with her experience, to spread and facilitate access to CBD for millions of people around the world.

Stanley Brothers presented, last Thursday, its “Charlotte Figi Families Support Program” (Charlotte FigiFamily GrantProject), as an annual initiative to honor Charlotte's historic legacy.

Families in need receive free CBD

Ten family grants will be awarded through the free supply of full-spectrum (high CBD and low THC) hemp-based oil, after written permission from your pediatrician. This year's beneficiary families were selected by Colorado-based nonprofit Realm of Caring based on families in greatest need, and hail from six states from California to Virginia.

Each family will receive Charlotte's Web Oil for one year and each year on Charlotte Figi Day, the company will announce new recipients, increasing the number of grants.

“We keep Charlotte's heroic story lit up, while supporting well-being and relief for families most in need,” said Charlotte's Web CEO Jacques Tortoroli. “Our founders were there in early 2012 with Charlotte and her family. Charlotte's story represents the true foundation of not just our company but the entire hemp CBD industry. The program Charlotte FigiFamily Grant pays homage to him, donating to needy families in search of health.”

CBD market will be worth 12 billion dollars in 2026

Since 2012, Colorado has been (and still is) the epicenter of the CBD movement, which has quickly become a worldwide industry. In its first decade, the CBD industry has grown from just one brand – Charlotte's Web – to over 3.500 CBD brands in 2020, according to The Brightfield Group. Colorado was the first state where sales of CBD products were legalized and the state has remained at the forefront of hemp innovation and growth. In a relatively short period of time, the CBD sector has expanded and grown, according to research firm Brightfield Group (November 2021), which estimated the US hemp-derived CBD market at 4,7 billion dollars in retail sales in 2021, with revenue forecast to reach $12 billion by 2026, driven by accelerated growth in edibles.

This profound growth began after the courage of Charlotte Figi's family and the entrepreneurial passion of the Stanley Brothers. Charlotte's story has become an experience shared by tens of thousands of families, many of whom have migrated to Colorado. The activism of Charlotte's Web and the nonprofit Realm of Caring helped change laws in dozens of states and helped establish two significant national agricultural laws that changed access to hemp for all Americans.

Significant Milestones Leading Up to “Official Charlotte Figi Day” in Colorado

February 2012: Paige Figi, Charlotte's mother, meets Joel Stanley in Colorado. Charlotte, with written permission from her pediatrician, first uses the Stanley Brothers formula (now called Charlotte's Web Original Formula).
July 2012: Heather Jackson and her family are the third to find the Stanley brothers in Colorado to obtain the Original Formula for their son Zaki, who also suffers from refractory epilepsy.
August 2013: Sanjay Gupta's documentary Weed 1 premieres on CNN, which tells the story of Charlotte Figi and the Stanley Brothers.
2013: Paige Figi and Heather Jackson founded the non-profit organization Realm of Caring, to ensure that all families are supported in understanding hemp wellness.
March 2014: Weed 2 premiere on CNN, showing that there are many other people similar to Charlotte.
December 2014: The waiting list for the Stanley Brothers formula grows to 15 families seeking access to the original product.
2012-2015: The founders and employees of Charlotte's Web and Realm of Caring help over 500 families relocate to Colorado in order to gain access to CBD. “We stopped counting at 500,” said Heather Jackson.
7 April 2020 - Charlotte Figi dies, aged 13, in a Colorado hospital.